Halal digital platform provider Serunai Commerce Sdn Bhd and Indonesia’s Brawijaya University are undertaking digital halal ecosystem development in Indonesia, under the Islamic Development Bank (IsDB)’s Reverse Linkage Project.

The university will be the beneficiary, while Serunai Commerce as the provider of knowledge, expertise and co-financing of the project, with the support of IsDB.

Reverse Linkage project is one of the bank’s initiatives for connecting member countries to facilitate the exchange of expertise, technology, and resources.

The project was launched here on Monday, facilitated by Indonesia’s Ministry of National Development Planning, in conjunction with the IsDB President Muhammad Sulaiman Al Jasser’s official visit to Indonesia.

Also present was the minister, Suharso Monoarfa.

In his speech, Muhammad Sulaiman said the project will be a catalyst in empowering the Halal industry and strengthen Indonesia’s role in the Halal world.

The university’s representative Prof Dr Ir Moch. Sasmito Djati said its Halal research and development could produce 25,000 graduates to work as qualified Halal auditors in Indonesia within the next five years.

This will enhance the overall governance of Halal ecosystem, especially in foods and beverages, agriculture, pharmaceuticals, logistics and chemistry industries, he said.

As COVID-19 has sped up digital transformation, Serunai Commerce group chief executive officer Amnah Shaari said it is essential for Halal industry to venture deep into modern digital platform.

Indonesia is the world’s largest Halal market, with about 231 million Muslims, and started mandatory Halal certification in October 2019.

With the new Halal law that took into effect last year, Indonesia is the first country to make Halal certification mandatory for business owners.

For more information visit www.serunai.com

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