About Us

2009

Serunai Commerce started its business as a commercial venture with strong determination to contribute to the economy and society in which it operates. Having strong interest in the Halal Industry, Serunai attempted to venture into Halal Industry with the advancement of technology it possesses.

2016

Recognizing niche market for digital platform in the Halal Industry, Serunai took the initiative to be the first in developing a Halal centralized online hub, known as the Global Halal Data Pool (GHDP). The platform aims to serve thousands of Halal buyers and suppliers around the world via a single platform. With this, SMEs particularly can trade and sell their products to companies in other countries seamlessly.

2017

With the easy spreading of fake Halal news in the industry, Serunai once again saw the opportunity to uplift the Halal Industry and at the same time helping brand owners to maintain their products’ Halal status. On 26 May 2017, Verify Halal App was introduced to local and international users. Receiving constant support from JAKIM, Verify Halal extends its reach to connect with 72 international Halal certification bodies recognized by JAKIM such as Japan, South Africa, India, Taiwan and Austria so users can instantly verify Halal status for international products with just a simple scan of barcode. The App is now used in more than 132 countries with nearly 100,000 downloads in just one year.

Receiving feedbacks and enquiries from international manufacturers regarding Malaysia Halal Certification, Serunai provides consultancy advice and Halal training programme for international applicants who wish to apply for Malaysia Halal Certification. This is meant to reduce the hassle that new applicants of Halal have to go through especially those from other countries such Taiwan and China.

2018

Moving up further in the Halal Industry, Serunai takes the challenge of managing two outlets of Koperasi Iskandar Malaysia Berhad (IMCOOP). The two outlets are located in Johor (Setia Tropika and Rapid Pengerang) open new opportunities to small and medium enterprises to market their products as it is Serunai responsibility to ensure that all goods that are supplied are certified Halal by JAKIM or JAKIM’s recognized certification bodies. International goods manufacturers are welcomed to market their products in these outlets as long as they meet the standard and certified Halal. In long term, Serunai is expected to become one of the established leading wholesalers in Malaysia having operated all 24 outlets of IMCOOP.

Award and Recognition

Verify Halal - Gold Medal

Anugerah Inovasi Jabatan Perdana Menteri

Verify Halal smartphone application developed by Serunai Commerce and JAKIM, has successfully won the Gold Medal in conjunction with the Prime Minister's Department Innovation Awards 2018.