SHAH ALAM: Zaiyadal Sdn Bhd is acquiring a 35 per cent interest in Serunai Commerce Sdn Bhd, a move which will make it the largest shareholder in the company.

Zaiyadal had on March 8 entered into a share subscription agreement with Serunai for the acquisition. 

Zaiyadal group executive director Datuk Lukman Ibrahim said the strategic investment is driven by the company’s vision to facilitate the assurance of Halal products.

This will also empower consumers worldwide to effortlessly verify the Halal status of any product and ensure their confidence in its adherence to Halal standards through the convenience of their gadgets. 

“Moreover, it also complements one of our strategic goals to diversify our business portfolio, venturing into the attractive market for digital platforms in the Halal industry.

“This investment is expected to bolster Zaiyadal’s revenue streams as the company strategically enters an attractive market,” Lukman said.

Serunai, a Malaysian-based technology company specialising in digital Halal ecosystem solutions, is the first to capture and penetrate the emerging market for Halal digital ecosystem.

With its integrated digital Halal ecosystem solutions, the company is poised to reshape the Halal industry by providing digital solutions tailored for all stakeholders within the industry, from producers and regulatory bodies to consumers.

Zaiyadal, through listed subsidiary Progressive Impact Corporation Bhd (Picorp), had entered into a software distributorship agreement with Serunai on Dec 8 last year to become its authorised global distributor of the digital Halal ecosystem solutions.

Lukman said this milestone marks an exciting juncture for both companies, setting the stage to delve into opportunities that can be unlocked through our synergistic strengths and reciprocal collaboration.

He said the company is confident that this investment will further spur the development of the Halal industry by bridging the gap between technology and the industry at every level. 

“This will create positive value for the robustness of Halal verification and certification, ensuring the authenticity of Halal products in both domestic and global markets,” he said. 

In addition, Lukman said by pooling the strengths, resources, and expertise of both companies, both parties aim to interconnect Halal producers, regulatory bodies, and consumers with the overarching goal of addressing Halal issues that affect consumers and hinder the growth of the industry. 

“These challenges include the disconnection  between authorities and the industry, counterfeit Halal products, fraudulent Halal issues, and others,” he added.

Source: https://www.nst.com.my/business/corporate/2024/04/1034966/zaiyadal-buys-major-stake-halal-ecosystem%C2%A0solutions-specialist