New AI-Driven Technology enables instant verification of Foreign Halal Certification Bodies (FHCB) recognised by JAKIM, empowering both Consumers and Industry players worldwide.

KUANTAN, 19^TH OCTOBER 2024 –

Serunai Commerce, a leading innovator in Halal technology solutions, proudly announced the official launch of its cutting-edge Scan Logo Halal feature powered by artificial intelligence (AI). The unveiling took place at the prestigious Halal On Track event in Pahang, officiated by Deputy Prime Minister Dato’ Sri Dr. Ahmad Zahid Hamidi. This latest advancement represents a significant milestone in the global Halal ecosystem, enabling consumers and businesses to verify Halal certification instantly and accurately.

As the global demand for Halal-certified products continues to rise, Serunai Commerce’s Scan of Halal logo technology addresses the need for rapid and reliable Halal verification. The new feature utilises AI to instantly authenticate Halal logos on products, offering a convenient solution for consumers to ensure the Halal product that they purchase is from a recognised Foreign Halal Certification Body (FHCB) by JAKIM.

To support consumers in obtaining accurate information about Halal-certified products, Serunai Commerce encourages the public to use the Verify Halal™ app. This innovative tool provides an easy-to-use platform for checking the authenticity of Halal-certified products, premises and abattoirs, as well as accessing the latest list of recognised FHCB and its logo directly within the app.

The Scan Halal logo feature is integrated into the widely used Verify Halal™ app, allowing users to scan Halal certification logos with their smartphones. The AI-powered technology recognises logos from 88 certification bodies globally from 49 countries, ensuring authenticity and transparency in Halal products. With just one scan, users can confirm whether a product is genuinely Halal-certified, bringing peace of mind to both consumers and businesses alike.

Group Executive Director of Serunai Commerce, Dato’ Dr. Lukman Ibrahim expressed his excitement about the launch, stating:

“We are proud to launch the Scan Halal Logo feature, which harnesses the power of AI to ensure the authenticity of Halal certifications. This is part of our continued commitment to pushing the boundaries of technology in the Halal industry, and we are honoured to have the Deputy Prime Minister’s support for this initiative.”

For consumers, the Verify Halal™ app offers a myriad of benefits. It provides peace of mind by enabling users to instantly verify the Halal status of products, ensuring they meet the stringent standards set by recognised authorities. The app’s comprehensive database includes a wide range of products and certification bodies, making it an indispensable tool for those who prioritise Halal compliance in their daily lives. Additionally, the app is user-friendly, making it accessible for people of all ages to navigate and utilise effectively.

Industry players also stand to gain significantly from the Verify Halal™ app. For manufacturers and retailers, the app serves as a transparent and reliable means of sourcing Halal-certified products, including data on raw materials and ingredients. By ensuring their products are sourced from genuinely Halal-certified suppliers, the industry can easily maintain its Halal assurance. This helps businesses build trust and confidence among consumers, potentially increasing their market share within the growing Halal sector.