The pandemic has impacted most of the economic sectors especially the small and micro-entrepreneurs amongst the Asnaf and B40 categories. Understanding that Halal certification could potentially increase the profitability and sustainability of a business, Serunai offers a special grant to small and micro-entrepreneurs in managing the Halal compliance for their businesses.

Malaysia Halal Certification Special Grant is a specialised programme aimed to create and develop competitive, resilient and dynamic Asnaf and B40 Entrepreneurs through integrated assistance with hand-holding approaches, including facilitating access to financing and obtaining a Malaysian Halal Certification.

Malaysia Halal certification plays an important role in the value chain of Halal products. Through certifying their businesses, Asnaf and B40 entrepreneurs will be able to access the global Halal market through Malaysia as a Halal hub. As a country that is recognised for having a strong global presence in Halal production, Malaysia has the potential as a gateway for entrepreneurs to penetrate into the international arena. Halal Certification special grant is given with the aim to create and develop competitive, resilient and dynamic Asnaf and B40 Entrepreneurs through integrated assistance with hand-holding approaches, including facilitating access to financing and obtaining a Malaysian Halal Certification.

According to a study in 2019, Islam has 1.8 billion adherents around the world with a market spending estimate of about US$2,300 billion and the number grows by six per cent every year.

With this in mind, it is clear that the global market is huge, and that sales will rise in tandem. A wise entrepreneur will choose to be Halal certified.

Customer trust is crucial to every company’s success. If a product is certified by authorities, particularly the government, users will have more confidence in it. The added value is a guarantee for consumers that the products are of high quality because the Halal certificate is the ultimate proof of meeting those standards.

Besides that, if more Asnaf and B40 Entrepreneurs have Halal certificates, they will definitely be able to further increase the export market opportunities, as well as make them successful industry players. 

For further information on Malaysia Halal Certification Special Grant for Asnaf & B40 programme, please visit http://bit.ly/GeranHalal