While is not a rare sight to see Muslims dine in or buy food from a non-Muslim shop, it is also quite common to see Muslims in a long queue waiting to buy food at a Muslim-owned non-halal-certified stall where the cleanliness is questionable.

The issue is never the religion or race of the shop owner, but whoever wins the trust from the consumers.

Putting race and religion aside, it is a no-brainer that we will always choose to buy food that is clean, safe, and hygienic compared to the opposite.

This is what Halal certification guarantees. Trust and quality. It encompasses beyond just food but also pharmaceuticals, beauty products, premises and more.

With strict guidelines, any brand owners who choose to get Halal-certified are putting themselves into the tedious process of accreditation and auditing, but it is all worth the hard work.

Being Halal-certified can be profitable. It is also a great marketing tool to help business owners market their products even globally.

Just like any other certification works, prestige is what any organisation looks for. It is also essential to choose the right certification body to get the certification from.

Being the oldest establishment in the halal world, Malaysia Islamic Development Department (JAKIM) halal certification is well respected globally and is regarded by many as the gold standard in halal certification.

It is no doubt that JAKIM halal certification is prestigious to its certificate holder which will also open doors to global market penetration.

The next time you are at the crossroad whether to get your business halal certified or not, ask yourself: would you choose a cleaner and safer option or the opposite because every business owner is a consumer too.

Find out more about halal certification by reaching out to Serunai Commerce Halal Centre of Excellence website at https://serunai-test-7ab8bd.ingress-earth.ewp.live/portfolio/halalcoe/