MIHAS, the world’s biggest Halal trading event, aspires to reach over RM17.2 in business lead that was achieved since its inception. Themed, “Empowering Halal Tomorrow Together”, this year MIHAS will be hosted as a purely digital event using interactive virtual booths attempting to recreate the live event for the first time from 9th September till 31st December 2021.
Tan Sri Dr Halim Mohamad, chairman of MATRADE, said:
This year, the 17th MIHAS will be presented in a fully digital format. Going fully virtual creates greater flexibility, allowing us to expand market access, opportunities to the local and global trade community. It demonstrates the enduring spirit of working together, to brave the unprecedented challenges of the pandemic which is still being fought for more than a year and a half since it hit globally.
Since its debut in 2004, MIHAS has hosted over 8,200 exhibitors from 44 countries and over 400,000 visitors from 88 countries in an effort to enhance Malaysia’s export development. 549 virtual exhibitors from 43 nations are participated in this year’s edition, including newcomers from Mexico, Brazil, Chile, and Argentina. All are assembled under one roof to show off a wide range of top Halal segments, including food and beverages, services and enablers, cosmetics and personal care, modest fashion, e-commerce, medicines, franchise, food technology, and much more.
MIHAS 2021 collaborative partners comprise leading advocates of the Halal economy: Bank Islam Malaysia Berhad (BIMB); Malaysian conglomerate and leading producer of coconut-based products, LINACO; Standard Chartered Saadiq Berhad; and CIMB Islamic Banking Berhad (CIMB) on top all other supporting partners. Verify Halal a smartphone app developed by Serunai Commerce Sdn Bhd is the official App Partner and Knowledge Session Partner for MIHAS. Verify Halal is the global premier mobile application that serves as a search engine for local and international Halal companies looking for essential worldwide Halal data, as well as producing and distributing original content spanning news, interviews, and events to a diverse audience across the world.
For more information or to register as a MIHAS 2021 trade visitor visit www.MIHASvirtual.com.my or download Verify Halal application today to get the latest update about MIHAS.
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