S E R U N A I

MIHAS 2021 has a lot to be proud of, including recognising the importance of content in a more discerning society. Realising this, a series of industry finance knowledge-sharing sessions to explore the potential of the Halal industry was hosted during the showcase. With 97 speakers and moderators, 17 Industry Zone Talks, 13 Plenary Sessions and 3 Conferences, the 4 days of intensity was held from 9th Sept to 12th Sept 2021.

Topics include Halal consideration with the emergence of cloud kitchens, Islamic intellectual property, trailblazing women entrepreneurs in the Halal industry, digital transformation as well as seafood and Halal among others.

Serunai Commerce is proud to jointly host the Seafood & Halal session, moderated by its own Chairman Datuk Dr. Hafsah Hashim.

The global seafood consumption per capita is estimated at 22.3kg. This means that the average person consumes 22.3kg of seafood a year. People in some countries consume more – Malaysians, surprisingly, came in 4th with 58.6kg per capita, just behind the Norwegians (66.6kg), Portuguese (61.5kg), Burmese (59.9kg) and just slightly more than the Japanese (58kg) and Chinese (48.3kg). When you look at statistics like that, it seems like the perfect choice for Seafood and Halal to be selected and discussed at MIHAS 2021..

Ustaz Muhammad Naim Mohd Aziz, Special Officer to the Director, Federal Territory Islamic Affairs Department, kicked off the interactive session by briefly explaining the importance of the Halal food chain and Halal certification for seafood. It then went on to discuss one of today’s most pressing challenges, which is the feeding of animals with unclean food or artificial feed.

These animals are known as al-Jallalah or tainted animals. They are also known as Coprophagia or Coprophagy. According to Dr Mohammad Aizat Jamaludin, Assistant Professor, International Institute for Halal Research and Training (INHART) IIUM, Malaysia, the term ‘Jalla’ refers to a contamination or impurity. Dr Wan Norhana further elaborated on his argument as she spoke about the topic of aquaculture feed that usually incorporated with filth, impurities or najasa (partially or fully).

The discussion was ended by emphasising the need of ensuring that the entire Halal supply chain, from farm to fork, is not jeopardised. Serunai Commerce introduces its Halal Digital Chain (HADIC™), in response to the growing danger to the Halal supply chain. HADIC™’s sophisticated connectivity system is known to connect the Halal supply chain so that it is not compromised by leveraging on the distributed ledger technology (DLT).

If you’ve missed the session and would like to watch the recorded version, head to https://youtu.be/1ebytJuKfmY

 For more info on HADIC™, log on to https://www.serunai.com/Serunai/Hadic

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