S E R U N A I

Serunai Commerce Sdn Bhd creates a partnership with Uganda Halal Bureau as Malaysian Halal Digital Ecosystem provider supported by the Islamic Development Bank (IsDB), initiated in a workshop on 17th September 2022. The event took place at the office of Uganda Halal Bureau, officiated by Amb Elly Kamahungye, the representative of the Ministry of Foreign Affairs of Uganda and Madam Safinah Namaganda, the General Manager of the Uganda Halal Bureau.

Halal market value is increasing over the years and the Ugandan and East African Community (EAC) Muslim communities are estimated at 9 million and 50 million, respectively. Uganda is the only member of the OIC and is the East African Community (EAC) that possesses elaborated Halal standards developed by the main Halal certification body, Uganda Halal Bureau (UHB), in collaboration with the Uganda National Bureau of Standards (UNBS), a government entity.

As the major player of Halal sector in Uganda, UHB has assisted several national programs in enhancing export activities of Uganda with Halal branding through engagement with several key stakeholders. Through their Halal standards, UHB has helped relevant enterprises including the food processing, food service institutions such as restaurants, hotels’ kitchen, pharmaceutical, cosmetics and personal care manufacturers. Together with UNBS, they have planned to expand the scope of services according to the market demand.

Their experts consist of well-trained and qualified personnel including holders of PhD, MSc, and bachelor’s degrees in relevant fields including Islamic Knowledge and Food Technology. Their competencies were enhanced from the initial stages where training on conformity assessment was conducted in collaboration with the UNBS and Standards Malaysia. This has made UHB the pioneer in professional Halal certification based on standards in Uganda since 2012. 

Through this collaboration, UHB is more focused on further assisting in the increasing demand towards Halal products and services. Several enhancement plans will be implemented, including developing relevant Halal infrastructure such as a Halal testing and research laboratory, providing professional and technical assistance to implement Halal in Uganda and international companies, promoting the Halal industry in Uganda and continuous training of the Halal certification officers.

Through this project co-financed by IsDB called the Reverse-Linkage, UHB was identified as the beneficiary based on their previous credentials, success and continued prominent role in the Halal industry of Uganda. With the support of Serunai Commerce from Malaysia in providing knowledge and expertise in Halal and digital technology, the enhancement of UHB will accelerate the overall Halal ecosystem in Uganda.  

Serunai Commerce group CEO & founder, Amnah Shaari said that they are committed to contributing to and championing Halal for the world, especially with digital innovations. “The shift towards digitisation is a must to create a sustainable organisation and business environment with the booming demand of Halal products and services, especially when the global pandemic has accelerated the need for digital platforms,” said Amnah who is currently leading Serunai to continue empowering Halal industry players around the world to digitise their Halal operation.

For further information, please visit www.serunai.com   

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