About Us


Serunai Commerce was established as a commercial venture in 2009 and have since grown to become a truly global business. Having strong determination in contributing to the economy and society in which it operates, Serunai Commerce developed a centralized online hub, known as the world first Global Halal Data Pool (GHDP), setting up to serve millions of buyers and suppliers around the world. Through GHDP, SMEs particularly can trade and sell their products to companies in other countries with ease using.

   Identifying the needs for consumers to constantly checked for halal status of a product, Serunai Commerce came out with a global solution. On 26 May 2017, with the support and collaboration with JAKIM, Verify Halal App was launched for Android version and three months after that Verify Halal App for iOS users was introduced. The App is designed to empower consumers and retailers with the ability to instantly verify the Halal accreditation of product by a simple scan of product barcodes via their smartphone cameras. This empowering tool fuel consumer confidence, reduce the spread of disinformation on the integrity of Halal accreditation and most importantly increase the transparency and standing of Halal.

   Our vision is to enable both accredited local and international buyers and suppliers with Halal products and services to introduce their company to the global marketplace. The idea to create a data pool for halal businesses was driven by the increased demand locally and internationally for such products. With this initiative, opportunities are available for small enterprises to compete effectively in the domestic and global economies. Our next project is to assist local entrepreneurs to penetrate Halal Industry in China as well as to ease China suppliers with the halal certification from JAKIM. This hand-holding project is once again endorsed by JAKIM and is in partnership with China Government Linked Company that is the Global Cultural Industry Group under the ASEAN-China Economic & Trade Development. This partnership led to the opening of Serunai branch office in Beijing that is Malaysia – China (Beijing) International Halal Product Trading Co. Ltd. which will be the ‘One Stop Centre’ for all Malaysia – China Halal Export – Import transactions.

   We are committed to the highest standards of business conduct in our relationships with each of our stakeholders, including our customers and business partners. This commitment requires that we conduct our business in accordance with all applicable laws and regulations across the market that we operate in.

Our Operating Principles :

Building Value Through Connectivity

We develop and invest into products and services that will add value to the global community and enable economies & markets to connect seamlessly.


Liberal Minds equals to Innovative Minds

We believe in our employees, their capability and their potential for innovation. We empower and encourage them to act and think free from the proverbial box and fundamentally we explore and invest into feasible concepts and ideas that they develop.


Business with Integrity

We adhere to the strictest principles of ethical business that provides the foundation for our business culture and underscores our commitment to performance with integrity. It is the basis that will uphold our core values such as our commitment to our employees, standards for doing business, and our relationship with our communities.